Ron Vaimberg, one of the mortgage industry’s most sought-after strategic trainers and thought leaders, has released a new book designed to guide mortgage loan originators to build stronger referral relationships in a changing and challenging market. The book is titled “The Purchase Shift: Winning Great Agent Relationships with Authentic Connection and AI,” according to a press release. 

“’The Purchase Shift’ helps elevate originators who are struggling to gain traction in today’s hyper-competitive environment. With a focus on helping loan officers win more purchase business, the book combines proven sales strategies with powerful AI tools,” Vaimberg, a former real estate agent, wrote in the release. “The number one challenge I see for loan officers today is not a lack of effort, but a lack of results in standing out and winning.”

Unlike books that offer surface-level tactics or trend-chasing advice, “The Purchase Shift” zeroes in on the skill Vaimberg says less than 5 percent of originators truly master: standing out from the competition in an impactful way that builds strong, lasting relationships with real estate agents.

Vaimberg’s 28 years of experience coaching top producers can now be utilized by those using authentic communication and targeted AI tools to build influence, open doors, and generate consistent purchase business — even in a tight market.

“AI is not replacing great salespeople,” Vaimberg said. “It’s a powerful tool that helps originators stand out, work more efficiently and communicate more consistently and effectively. When you combine AI with the right mindset and communication strategies, it gives you a tremendous edge.”