Marketing Your Business for Success Report

» Editor’s Note: Waiting for opportunity to knock wastes valuable time
Editor Mike Holzheimer spoke with several industry professionals about how effective marketing can go a long way toward increasing the number of work assignments hitting an appraiser’s desk.

» Appraisers need to ‘get the word out’ efficiently
Getting the word out as to what an appraiser is and, perhaps more importantly, what they do and how they do it is a critical component for success.

» Making your services different, better than the competition
If appraisers don’t continue to look for better ways to market themselves, they may find themselves running a distant second to the competition.

» Using technology to build your business
It is critical for appraisers to be willing to leverage the latest technology to showcase their skills and services to reach potential clients.

» Marketing the ‘old-fashioned’ way: Door-to-door
Meeting face-to-face remains an effective way for appraisers to generate new business opportunities, as does community involvement, volunteering and networking.

» Be kind and efficient in every aspect of business
Kindness, courtesy and demonstrating a positive attitude can set the tone for a positive business relationship, but it is too often overlooked, especially when workloads increase.