The Appraisal Institute (AI) recently released the second in its series of short videos profiling valuation professionals. Each video highlights their professional commitment to the public trust and their communities, and shows different ways that appraisers bring high-level professional expertise and experience to their work, AI announced in a release.

The new video, set in Los Angeles, features Adam Bogorad, first vice president at CBRE and the current president of the Southern California Chapter of the Appraisal Institute.

In the video, Bogorad talks about the essential role commercial appraisers play in enhancing communities by helping to create infrastructure, public works and facilities that bring people together and generate economic opportunity.

He also shared his passion for bringing projects to life and his satisfaction at seeing the public enjoy major developments where he played an important part in their earlier stages.

With the third “What I Value” video already in production, AI continues to build its appraiser-centric content focused on the challenges and opportunities professional appraisers have faced, and seized, in their careers.

Behind each short video are hours of B-roll, behind-the-scenes clips, and extended interviews which will be available to AI and its chapters as they work together to create more content that highlights to the public the essential roles that professional appraisers play in communities and the economy.

“I want to thank Adam and our other members who are telling their stories,” AI CEO Cindy Chance said in the release. “My team and I remain committed to delivering appraiser-centric messaging through all of our communications channels, and this video series is a key part of our plan to communicate more effectively both inside and outside our profession.”