The year 2021 is off to a fast start for AppraisalVision as the company begins its hiring spree for mortgage and appraisal professionals to keep up with their increasing number of client implementations.

With its focus on appraisal modernization, AppraisalVision is using its platform as a proactive business model helping their network of lenders, AMCs, and appraisers capitalize on greater efficiencies than the industry has seen in years, the company announced.

AppraisalVision welcomes their two latest hires, Jacob Eland and J.R. Herrington, to bring clients innovative technology and a suite of alternative valuation products.

Eland joined the team February 17 as chief product officer, bringing with him 20 years of appraisal review experience, collateral underwriting expertise, and invaluable industry connections. Eland will be utilizing his industry experience to enhance AppraisalVision’s SMART product line by leveraging his prior roles at PennyMac, Fannie Mae, and Wells Fargo Home Mortgage, the company said.

Eland has much experience in collateral underwriting, appraisal review and valuation.

“This technology is something the industry has been in need of for years,” Eland said. “Taking one look at the software, I saw the possibilities and how it could help lenders, AMCs and appraisers,” AppraisalVision’s newest hire said.

On the sales and marketing side, Herrington was welcomed to the tech startup on February 1. Herrington has begun his new role as the vice president of strategic accounts. With his 15 years of experience, Herrington is dedicated to developing and communicating the vision of the company, driving sales, and increasing revenue for a company.

“Disrupting the appraisal process is what first caught my attention when I was introduced to AppraisalVision. Data is gold in the mortgage industry. Validated data on the other hand is a market changer and that’s what we’re bringing to the industry,” Herrington said.

Leading his team of visionaries, Jim Cutillo, the founder and CEO of AppraisalVision, said he’s determined to “reinvent the appraisal process.” With the new additions to the team, Cutillo said he’s able to step back and focus on the long-term strategic direction of the company.

“The company is excited to be in a place to leverage the expertise that Jacob and J.R. can bring to the table,” Cutillo said. “They’re dedicated to really improving the industry and it’s a privilege to have them on board.”