Appraisal Logistics Solutions, Inc. hired Keegan Doyle as director of marketing, the company announced in a press release.
Doyle will concentrate on marketing efforts for the company’s AIM-Port appraisal management technology.
“Keegan knows exactly what our lender clients are facing in the current environment and what they need in terms of technology to streamline the appraisal process,” Frank Danna, co-founder and CEO of Appraisal Logistic said in the release. “I’m very pleased that we were successful in attracting a leader who has actually been involved in conversations with the kinds of lenders we serve and fully understands our value proposition.”
Before joining Appraisal Logistics, Doyle spent two and a half years at Reggora, where he served as the first member of its marketing team, managing several channels and completing many impactful projects.
His efforts will be focused on AIM-Port, the company’s appraisal management technology for mortgage lenders that provides workflow efficiency and cost savings by allowing them to more effectively manage their appraisal process and vendors, the company stated.
Doyle says he sees this opportunity as a way to help lenders achieve the improved borrower experience, they need to attract more business.
“I joined the team at Appraisal Logistics because I have a passion for scaling enterprise tech products with a high growth potential,” he said. “This role is an opportunity to work alongside a sales team that is hungry for exposure to the market and a product team with innovative ideas to bring to market.
“Taking Appraisal Logistics and AIM-Port marketing to the next level means providing the team here with the best tools and channels to demonstrate the value that our products provide,” Doyle added.