The Appraisal Institute (AI) recently released the third in its series of short videos profiling real estate appraisers, “What I Value.” Each video highlights their professional commitment to the public trust and their communities, and different ways that appraisers bring high-level professional expertise and experience to their communities and the real estate industry, according to a press release.

The new video tells the story of Jeffrey Hogan, Valligent senior vice president of valuations, and chief appraiser, who shares his journey to success and his commitment to attracting and supporting the next generation of diverse appraisers.

In the video, Hogan recounts the discrimination his father faced trying to purchase a home in the Los Angeles area after serving in the U.S. armed forces.

“My dad, he wanted to make sure people took advantage of opportunities and didn’t let their current situation affect their future. That’s one of the reasons I’m very passionate about what I’m doing,” Hogan said in the release.

Along with Hogan’s career success and leadership in the Southern California Chapter of the Appraisal Institute, he assists the Appraiser Diversity Initiative to support the next generation of diverse appraisers.

“My goal in working with the Appraiser Diversity Initiative is to train people that reflect our country, that reflect the communities in which they serve,” Hogan said.

AI CEO Cindy Chance spoke about Hogan’s message.

"Jeff’s story is important to the appraisal professional and to everyone that cares about seizing opportunities in the face of injustice. Leading by example and by devoting time to raise up the next generation of diverse appraisers, I thank Jeff for his commitment to our profession and communities and for taking the time to share his story in this powerful ‘What I Value’ video,” Chance said. “I encourage our members to share it on social media and forward it to people interested in better understanding the profession and the ways appraisers work in our communities."