Big Purple Dot, provider of an ecosystem of mortgage marketing technologies, has tapped CoreLogic to launch a mortgage recruiting platform that provides detailed production data on loan originators (LOs) and a customer relationship management (CRM) service to help lenders in their recruiting efforts. The platform will be powered by CoreLogic data, according to a release.
Using the most current and accurate data and analytics per loan officer available in the industry, supplied by CoreLogic, and the framework of Big Purple Dot’s lead management and CRM system, the new recruiting platform enables the mortgage industry to analyze a loan officer’s, lender’s and broker’s loan production volume, loan type and number of loans generated, the release said.
The platform also reaches out to them with technology tools such as video messaging, SMS and automated marketing, at scale. The new platform also includes built-in contact information, including the originator’s email address, cell phone number, and physical address.
“Our new product performs a deep dive into each loan originator’s production metrics, providing unrivaled mortgage insight and technology to help loan originators not only hire but to also effectively forecast and operate their business,” Big Purple Dot CEO Roxana Davidoff said in the release. “CoreLogic is the nation’s leader in mortgage data, so they were the ideal data source to help create the industry’s most powerful recruiting platform. Not only does this new platform reflect our shared vision and goals, we believe it will also forever transform how mortgage lenders recruit top sales professionals.”
According to Big Purple Dot, an independent mortgage banker has already used the platform to recruit originators and has since generated an additional $450 million in volume from those originators. The mortgage banker used a single text message CRM campaign.
“In today’s challenging market, lenders need to know more loan production details when hiring prospects to ensure they will excel. This new recruiting platform gives lenders everything they need to know,” Big Purple Dot President and Chief Technology Officer Aldo Sarmiento said.