Appraisal Logistics recently appointed Elizabeth Green, an industry veteran and collateral valuation expert who has served the mortgage industry for 30 years, as chief strategy officer.

Green will maintain a 360-degree view of the company, direct product and services innovation that impact the company’s lender clients, borrowers, valuation professionals and the industry as a whole, the company announced in a press release.

“Liz has worked for some of the leading companies in the space and has supported the industry through her work with the trade associations. That’s the kind of experience we want in a chief strategy officer,” Frank Danna, co-founder and CEO of Appraisal Logistic Solutions, Inc, said in the release. “She’s an industry software product professional who understands sales, marketing and operations. She’s going to make a perfect addition to our management team.”

Previously, Green served as chief data and product solutions officer for LoanLogics. Before that she was president of Centric Technologies, a hosted-technology solution for DIY appraisal quality review for residential real estate appraisal.

Earlier in her career Green was the director of strategic technology solutions for Supreme Lending, director of valuation technologies for ACI (now First American), vice-president of new product development for Solidifi, and vice-president of valuation services and product development for Basis100.

“Appraisal Logistics is a nimble company with an entrepreneurial management team that brings both talent and vision,” Green said. “I am very impressed with the success they’ve achieved and their longevity in the industry. Frank and his partners embrace the opportunity to lead change and now is the time to do it. Their cloud native technology is well positioned for the industry’s coming changes and modernization efforts. I’m excited to become a part of the dynamic environment they have created. I’m delighted to join the company at such an exciting time.”