Two months after launching, Realthy.io, a software platform that enables real estate brokers and agents to generate additional income through recommending relevant products and services to homeowners, continues to gain ground in the U.S. real estate market and has raised an additional $550,000 in pre-seed funding.
Founded by Delaware-based digital marketing firm Full Reach Inc., Realthy has now raised a total of $830,000, hired 15 IT and digital marketing professionals, and surpassed more than 800 registered users, according to a company press release.
Platform users can expect to earn an additional $4,000 to $5,000 per year to supplement the commissions they earn on real estate transactions and make their income more diversified and predictable, the company stated.
The bulk of current Realthy users are mainly located in California, Texas, Georgia, New York and Florida. Affiliate services currently available on Realthy include nationwide moving and storage services, interior design, furniture, alarm installations and more. Realthy is fully compliant with the Real Estate Settlement Procedures Act (RESPA).
“Given the crowded market for real estate marketing services, we couldn’t be happier about the initial response from the U.S. real estate community,” Full Reach CEO Tadas Cekavicius said in the release. “The funding we’ve received enables us to continue expanding our platform, hire additional staff, and increase our visibility in the U.S. real estate industry.”
Additionally, Cekavicius said the latest funding will prepare Realthy for a seed round of funding being planned for this summer, which will be used to significantly increase the number of platform users. The company plans to attract 200,000 real estate brokers to Realthy by 2024. The ultimate goal of Realthy is to become a source of predictable secondary income for brokers and agents and to build a community of real estate professionals who are dedicated to providing a higher level of service to homebuyers.
“After conducting extensive market research, we noticed that there are almost no marketing platforms for real estate brokers to generate a consistent source of extra income,” Cekavicius said. “Furthermore, we realized that buying the right equipment, marketing resources, or other services to grow their business is expensive, especially for those agents who are just starting out. Realthy solves both of these problems, which is why we aren’t surprised by the great response we’ve received.”
“Our goal is to build and maintain a team that can work remotely under any conditions,” Full Reach Chief Technology Officer Algimantas Padegimas said. “We have already proven that our people are able to work remotely and productively from anywhere they live, including the United States, Spain, Thailand, Sri Lanka, and Lithuania.”