Cherry Creek Mortgage, a nationwide, full-service mortgage lender, today recently announced a promotion. Susan Vick has been moved up to vice president of marketing, after serving as marketing director since joining the company in February 2020, the company announced in a release.
Vick has 30 years’ experience in marketing, mainly in financial services, information technology and healthcare. Before joining Cherry Creek Mortgage, she held various executive marketing positions at several organizations in the Denver area.
“In her relatively short tenure here Susan has done superior work to enhance Cherry Creek Mortgage’s presence in the mortgage market, and this promotion reflects that,” Cherry Creek Mortgage Chief Marketing Officer David Arnett said in the release. "She’s a valued member of the Cherry Creek family.”
With a strong background in research, digital and mass marketing, Vick’s contributions include overseeing focus group research, developing and launching multi-state TV and radio campaigns, and launching other paid advertising such as pay-per-click and geofencing marketing, the release stated.
In her new role, Vick will oversee all digital marketing efforts and lead a team focused on digital marketing, web, SEO, social media, media buying, and customer experience.
“Over the past 18 months, we’ve made great strides in increasing brand awareness, and I’m excited to continue to elevate Cherry Creek Mortgage and our family of brands through our digital marketing efforts,” Vick said.