Solidifi, an appraisal management solutions provider to the North American financial services industry, is pleased to welcome Andrew Bough to its team. Bough joins Solidifi as chief valuations officer and brings 18 years of experience in the U.S. real estate, banking and mortgage industry to his new role.

“Andrew comes to Solidifi with a unique perspective having worked both as an appraiser and on the lending side, most recently with ING Direct USA as head of credit and valuations, where he was responsible for mitigating risk for the bank,” said Jason Smith, president and chief executive officer of Solidifi. “ING Direct USA was one of our first clients. Andrew understands our philosophy and focus on integrity and doing the job right. He also knows firsthand what our clients need and expect and what appraisers need to perform to their maximum capabilities. We are thrilled to have him on board as we continue to grow Solidifi and raise the bar for the industry as a whole.”

 “I am an appraiser advocate. I always have been. The fact that Solidifi had the technological advancements that allowed it to pay full fee to appraisers two years before it became a regulatory requirement is the reason ING Direct engaged Solidifi. It speaks to the company’s integrity and focus on professionalism and quality,” Bough said.

Solidifi is a key differentiator in an industry that has had its share of challenges in the last few years, Bough stated. He explained other key distinctions of Solidifi include: a focus on using technology effectively to streamline processes and empower appraisers; ongoing proactive communication with clients and appraisers to ensure their needs are being met and the highest standard of service is being provided and a laser like focus on continuous improvement.

“These are all distinct advantages that help us provide value,” Bough said. “We are about effective risk mitigation so that lenders can rely on us with confidence and we are about empowering appraisers to do good, quality work. The net result of that is raising standards for the industry. I am excited to be part of a growing company that is actively changing the landscape and moving it in the right direction.”

Solidifi invites lenders and appraisers to connect with Bough. He can be reached at [email protected]