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Technology Corner

CubiCasa continues its digital floor plan enhancements

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Technology Corner
Monday, June 12, 2023

CubiCasa recently announced the launch of its new nationwide CubiCasa Preferred Photographer Program (CPPP). This is designed to drive special benefits and business referrals to participating real estate photographers. The launch of the new program marks a significant step forward for CubiCasa’s mission to ensure homebuyers can access a floor plan on every real estate listing in the U.S., the company announced in a press release.

Real estate photographers’ specialized skills provide media for more than 50 percent of all real estate listings and create unique value for real estate agents. The new program from CubiCasa is designed specifically for photographers and will provide access to cross-promotional support to the hundreds of thousands of real estate agents using CubiCasa every day through their MLS., the company said.

Additionally, photographers can take advantage of special discounts and priority perks on CubiCasa services and receive early access to new product features. In exchange, photographers in the CPP Program will agree to provide floor plans on every real estate listing.

“We believe that floor plans are a critical component of real estate marketing, and that every listing should have one,” CubiCasa President Jeff Allen said in the release. “With the Preferred Photographer Program, we’re partnering with photographers to make this a reality in the U.S. By offering photographers cross-promotional support, discounts, and early access to new features, we hope to create a win-win situation where photographers can grow their businesses and provide more value to their clients.”

Floor plans empower homebuyers to make more informed buying decisions and homesellers to validate square footage and sell their homes faster. By partnering with CubiCasa, photographers are committing to deliver on that consumer demand for floor plans and create a more informed and holistic real estate market.

“We’ve been using CubiCasa in our business for well over a year now and have loved the service. When the opportunity to become a preferred photographer arose, we jumped on it,” Sherie Wells, owner of S and B Connections, which provides service in Massachusetts and New Hampshire, said. “As the real estate market changes, it’s important to help give our agents a leg up on the competition. Providing floor plans with every package is something we can do to help set them apart and win more listings.”

“By including floorplans alongside real estate photography, we can provide a completer and more informative package to potential buyers, ultimately increasing the chances of a successful sale,” Mike Haymes, owner of Cherokee Drone Real Estate Photography in Atlanta, said. “Our clients have had nothing but amazing things to say about our new partnership with CubiCasa - it has been a great addition to our services.”

 

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