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Market Watch

NAHB: Builder confidence rose in October

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Market Watch
Wednesday, October 29, 2025

Sentiment levels among builders posted a solid gain in October as future sales expectations surpassed the 50-point breakeven mark for the first time since last January.

Builder confidence in the market for newly built single-family homes was at 37 in October, up five points from September and the highest reading since April, according to the National Association of Home Builders (NAHB)/Wells Fargo Housing Market Index (HMI) released on Oct. 16.

“While recent declines for mortgage rates are an encouraging sign for affordability conditions, the market remains challenging,” NAHB Chairman Buddy Hughes, a home builder and developer from Lexington, N.C., said in a release. “The housing market has some areas with firm demand, including smaller builders shifting to remodeling and ongoing solid conditions for the luxury market. However, most homebuyers are still on the sidelines, waiting for mortgage rates to move lower.”

Robert Dietz, NAHB’s chief economist, said he believes the latest report bodes well for the upcoming year.

“The HMI gain in October is a positive signal for 2026 as our forecast is for single-family housing starts to gain ground next year,” Dietz said. “The 30-year fixed-rate mortgage fell from just above 6.5 percent at the start of September to 6.3 percent in early October. Combined with anticipated further easing by the Fed, builders expect a slightly improving sales environment, albeit one in which persistent supply-side cost factors remain a challenge.”

With the government shutdown continuing and an expectation of no Census housing construction data for September being published this week, Dietz noted: “Based on modeling of historical data, the October increase for the HMI suggests an approximate 3 percent increase for the September single-family permit data on a seasonally adjusted annual rate basis. Our model suggests a 2 percent to 4 percent range for the increase based on the statistical relationship.”

The latest HMI survey also revealed that 38 percent of builders reported cutting prices in October. This share has alternated between 37 percent and 39 percent since June. Meanwhile, the average price reduction rose to 6 percent in October after averaging 5 percent for several months previously. The last time builders reduced prices by 6 percent

was a year ago in October 2024. The use of sales incentives was 65 percent in October, unchanged from September.

Derived from a monthly survey that NAHB has been conducting for more than 40 years, the NAHB/Wells Fargo HMI gauges builder perceptions of current single-family home sales and sales expectations for the next six months as “good,” “fair” or “poor.” The survey also asks builders to rate traffic of prospective buyers as “high to very high,” “average” or “low to very low.” Scores for each component are then used to calculate a seasonally adjusted index where any number over 50 indicates that more builders view conditions as good than poor.

All the HMI subindices rose in October. The component measuring current sales conditions increased four points to 38, the index gauging future sales jumped nine points to 54 and the gauge charting traffic of prospective buyers posted a four-point gain to 25.

Looking at the three-month moving averages for regional HMI scores, the Northeast rose two points to 46, the Midwest was unchanged at 42, the South increased two points to 31 and the West gained two points to 28.

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