ShowingTime+ has introduced Listing Showcase, an AI-powered platform only available on Zillow. Listing Showcase features an entirely new look designed to showcase agents’ brands and listings and help homeowners sell their home faster.
The platform is exclusively available in its first iteration to partners in Atlanta, Chicago, Los Angeles, San Diego and Seattle.
According to designers, Listing Showcase gives agents the tools to highlight a home's best features and give buyers a deep understanding of the home before they ever step inside. The entirely new artificial intelligence-powered listings feature high-resolution scrolling hero images, room-by-room photo organization, interactive floors plans and more.
"Combining ShowingTime+'s best-in-class technology with Zillow's industry-leading audience allows us to create an unmatched listing experience for agents and sellers," Mike Lane, vice president of ShowingTime+, said in a release. "As soon as shoppers land on a Showcase listing, they'll be virtually transported into the home, giving them a deep understanding of the home's flow, architecture and design – all before visiting in person. Listing Showcase is the first of its kind – a listing experience that captivates shoppers, wows sellers, and gives agents a powerful tool to help them win more listings and grow their business."
Listings include an interactive floor plan. According to Zillow research, listings on its site that include an interactive floor plan receive 79 percent more saves than homes without and are 10 percent more likely to go pending within 30 days.
To build Showcase listings, AI selects hero images based on buyer preferences, associates listing photos with corresponding rooms in the interactive floor plan and room-by-room displays, and more. Agents can rely on AI for this step or use these selections as a starting point, allowing them full control over customizing the listing. Soon, listing agents will be able to select from AI-generated insights on which home facts and features matter most to home shoppers to help highlight the home's best features, according to company leaders.
Listing Showcase is an exclusive offering that is sold by subscription and only available to a select number of listing agents in each market. By working with a Listing Showcase agent, sellers' homes will appear higher in-home shoppers' personalized search results as relevant, which is where the majority of shoppers begin their search.
Plans call for Listing Showcase to launch in most major markets throughout this year, along with new features and capabilities.
"Being a part of Listing Showcase is like having an online billboard for our brand and business," said Hedda Parashos, CEO of Palisade Realty in San Diego. "From 3D tours to drone photography, the Listing Showcase experience is truly unique and will make our clients' homes stand out from anything else on the market. The fact that we can do it all on one platform as a one-stop-shop makes it a no-brainer for our business. There's no doubt that being able to offer Listing Showcase to potential clients will help us win more listings and attract even more sellers who want an exclusive experience when selling their home."