Newfi Lending has named OptifiNow as its integrated cloud-based sales and marketing platform to help manage the growth of their rapidly expanding wholesale mortgage lending business, according to the company’s release.
OptifiNow provides mortgage companies with a comprehensive suite of sales and marketing modules that will manage the growth of Newfi’s wholesale mortgage lending business to manage their mortgage broker base, send targeted marketing messages and monitor performance in real-time.
“Newfi Lending had a record-breaking 2019 and we’re looking to continue our growth in 2020. Managing our sales and marketing more efficiently is one of our major New Year’s resolutions,” Steve Abreu, founder and CEO of Newfi Lending, said in the release. “OptifiNow has all the sales and marketing automation tools we need. They also have a tight integration with our LOS, which keeps our customer records up-to-date and allows us to track detailed production volume. OptifiNow goes beyond just sales and marketing by giving us real insight on our business performance.”
Since 2015, OptifiNow has provided mortgage companies with an innovative platform of software solutions for empowering their revenue growth through comprehensive sales and marketing automation and management.
“We’re excited to partner with Newfi Lending and help them as they grow their wholesale business,” OptifiNow founder and CEO John McGee said.