This year at the National Settlement Services Summit (NS3) New Homes Solutions Consulting founder Kimberly Mackey will be speaking at the “Title Agents, Realtors and Builders: Why Can’t We Just Get Along?” session 2:10 p.m. Tuesday, June 7. She will be talking about the importance of the maintaining the long-term relationship with Realtors and builders to drive sales and grow your business.
“Really the focus is about building that relationship instead of just trying to market to the Realtors or market to the brokerages,” Mackey said. “It’s about building those one-on-one strategic relationships and being able to grow our businesses together.”
Communication is key to building and maintaining these relationships, she said.
“The more we work to build that relationship with the Realtor, the less panic there is for the client, and the better the experience ends up being for everybody involved,” Mackey said.
Although title agents and Realtors have many contact points throughout the transaction, it’s the way that connection happens that can seal the relationship, such as picking up the phone.
“We’re all busy and we all want to email everybody,” Mackey said. “Email is great for some flat communication, short facts and bullet points. But if it’s something that might involve a misunderstanding, you have to go back to actually talking to people. I know we’re all trying to get away from talking to anybody, but we have to actually pick up the phone and talk if we want that experience. It’s doesn’t take that much time. It just takes a focused effort.”
She said the goal of the program is to talk about innovative ways to grow relationships and do more business with these partners. The presentation will allow for plenty of Q&A and will challenge the audience members to think differently about these relationships.
To get more information on the 2016 National Settlement Services Summit in Charlotte, N.C., June 6-8, including the agenda and a list of speakers, click here. You can register for NS3 online or click here to get information on how to register via mail, fax or phone.