The National Association of Realtors (NAR) adopted its 2026-2028 Strategic Plan on Nov. 16 after it was approved unanimously by the NAR Executive Committee. Shaped by input from over 150,000 voices across each level of the association and the industry, the strategic plan aims to modernize the organization and transform the member experience. The plan will be implemented on Jan. 1, 2026, NAR said on its website.

“NAR is rebuilding trust by executing the largest transformation in real estate history, and this strategic plan will be our roadmap,” NAR CEO Nykia Wright said. “The plan is data-informed to ensure that NAR is investing in initiatives that members and the industry find most valuable. It also includes success metrics so our members and the industry can hold NAR accountable to the commitments we are making.”

Through the strategic plan, NAR promised a commitment to members, partners, the real estate industry and consumers. According to the plan, NAR will enhance tools and member training; share resources and co-create programs; shape legal protections that represent the priorities of Realtors and promote a resilient industry; and advocate for property ownership for all by advancing policies at all levels of government to support the real estate economy.

In efforts to modernize, NAR stated in the plan that it will “build a proactive organization” and “evolve financial and operational systems and structures to deliver faster, smarter support that meets the needs of today and anticipates tomorrow’s.”

NAR will also rebuild partnership foundations with the goal of transparency in delivering value to Realtors and stakeholders. It promised to “recommit to professionalism” by strengthening ethical standards and technical knowledge.

Based on what NAR heard from members, the association identified the 24 initiatives members would find most valuable to their membership experience. Some of these initiatives include:

• Equipping Realtors with actionable residential and commercial market intelligence and research insights;
• Adopting advanced technology and tooling that enhance Realtors’ businesses;
• Enhancing or increasing partner access to information and resources such as improved data flow and industry talking points;
• Analyzing, assessing and addressing legal risk;
• Championing policies that promote and expand access for the next generation of real estate owners;
• Building processes that facilitate timely, transparent information flow such as feedback loops and prioritization models;
• Elevating brokerage engagement for a connected real estate ecosystem; and
• Being the “first voice” in industry developments and regulatory updates such as via communications transparency strategy.