An appraisal mobile app connecting dealers with a larger community of appraisers and buyers to receive real time cash offers on inventory, announced an expansion to the Midwest. The Appraisal Lane, an app connecting dealers with a larger community of appraisers and buyers to receive real time cash offers on inventory, announced it has expanded to the Midwest. The Appraisal Lane's footprint now includes the entire Eastern Seaboard, Pennsylvania, Ohio, Illinois, Michigan, Indiana, Wisconsin, and Minnesota, the company announced in a release.
Executives of The Appraisal Lane say they are taking a very methodical and selective approach when it comes to expanding the company's reach – an approach they say is critical to the success of their community, the release said.
"There are no shortcuts to growing a community," The Appraisal Lane Co-founder and CEO Jeff Risner said. "Our community depends on the quality of the dealers who comprise it so we're very strategic about the way we approach and expand in new markets. We are adding the right dealers who value The Appraisal Lane process, embrace it fully, and make it a part of their everyday business operations."
Even with this methodical approach, The Appraisal Lane has seen notable year-over-year growth with vehicle submissions up 53 percent over this same time frame in 2016. Risner says the reason for this growth is due to the value the platform brings to dealers who have fully integrated it into their current processes.
"I could not imagine doing business in today's environment without The Appraisal Lane," Grappone Automotive Group (New Hampshire) Senior Team Leader Bob McCullen said. "Anyone who does not take a hard look at this platform and hold it against critical areas of their business, even incremental areas that need improvement is missing out. This platform is versatile and was easily integrated into our processes."
Risner says that while there are many benefits to using The Appraisal Lane, several key factors have contributed to full adoption among dealers.
"Being connected to a larger community during the valuation process gives our appraisers and buyers instant access to the information necessary to make a cash offer," he said. "It also lets our customers know there is someone in the trenches with them, working on valuations while they are focused on the consumer. With 2,111 different make and model combinations in 2016 alone, it's unrealistic to expect a manager to know the value of every vehicle they process, much less non-core brands. Our experts are there to help."