National Mortgage Lender Prosperity Mortgage, LLC has partnered with Cultural Outreach to offer its loan professionals access to an innovative new training program, the company announced in a press release.
The Cultural Outreach strategy consists of providing content such as infographics, videos and social media posts that resonate with first-time homebuyers, along with multicultural sales and social media training to help loan officers understand how to better connect in a diverse and digital world.
Prosperity Mortgage is one of only a few mortgage lenders nationwide to offer this program to its loan professionals, the company said.
“These emerging markets are very active on social media, and that’s where we need to be as trusted advisors in the mortgage process. Our partnership with Cultural Outreach is going to give us the edge we need to cultivate relationships with future homebuyers,” Prosperity Mortgage National Sales Support Manager Ron Wivagg said in the release. “With 75 percent of household growth coming from multicultural families, and one in three home purchases being made by millennials, now is the perfect time to hone in on these markets for an opportunity to build new and lasting relationships.”
Cultural Outreach founder Kristin Messerli stressed that the training program provides mortgage loan professionals with access to content that is relevant and engaging for the modern consumer.
“Content is the driving force behind building a strong online presence,” Messerli said. “We understand how overwhelming it can feel to keep up with the demand for content, so our team of experts have tapped into an impactful strategy that empowers loan professionals to use storytelling and new media to build an authentic personal brand without taking significant time away from their work.”