Long & Foster/Christie’s International Real Estate has invested in an all-new luxury website, presenting the finest homes on the market. The responsive site creates an online experience for the real estate brokerage’s luxury clientele and makes it easier for consumers to connect with Long & Foster/Christie’s agents who specialize in high-end real estate, the company announced in a release.
“Long & Foster is truly unique in offering an exclusive luxury-focused digital experience for high-end buyers and sellers, in addition to our award-winning primary website, LongandFoster.com,” Long & Foster Real Estate President Larry Boomer said in the release.
Long & Foster’s website features thousands of luxury properties for sale and displays its global reach through its exclusive affiliation with Christie’s International Real Estate.
“Luxury homes deserve exceptional marketing. Clients want to experience that; it’s something special, and that is precisely what ‘Dwell in the Uncommon’ represents,” Barry Redler, chief administrative officer for The Long & Foster Companies said of the company’s mission. “As the leader in the luxury real estate market, we are dedicated to constantly improving our luxury offerings, to both agents and clients alike, and our luxury website is a prime example of how we deliver on that commitment.”
The website includes a private exclusive listing feature, allowing its agents to showcase luxury properties that are not listed on the MLS. The private, exclusive property is sold off-market with an online space to showcase it.
“Not all home sellers want to follow the traditional sales route, and Long & Foster offers a variety of marketing approaches to meet our clients’ individual needs,” Redler said.