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Summit Live Coverage: Don’t blame it on the change: How adaptation can grow your business
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Day one of the National Settlement Services Summit contained all sorts of practical information for running a business in 2013, in addition to some of the high-level talking points about industry change involving regulators and lenders. The standout nugget, for me, was this simple idea: “The market has never put anybody out of business.”
That was a quote from Darryl Turner, chief executive officer of The Darryl Turner Corp. Turner gave a lively presentation that combined some marketing/sales advice with some motivational talking points, but that specific quote speaks to all of the day’s panels and the greater themes of the industry right now.
Turner’s point is everyone talks about the economy when business is down, but no one really credits the economy for their success. Sure, the market and the economy move in cycles and customers start sending in fewer deals at certain times, but that simple fact shouldn’t determine your success and failure, he said.
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