HouseCanary Inc. has launched ComeHome, a proprietary platform built for mortgage lenders to attract, retain and convert customers into their suite of loan products. ComeHome creates a seamless experience that puts lenders directly in front of prospective buyers at the beginning of their home search and establishes a productive, ongoing relationship with homeowner customers around their largest asset, the company announced in a release.
ComeHome is a co-branded mobile and desktop experience that offers an integrated digital home shopping and homeowner experience embedded into mortgage lenders’ existing digital properties – both websites and mobile apps, the company said.
“Lenders are seeking deeper relationships with their customers,” HouseCanary co-founder and CEO Jeremy Sicklick said in the release. “ComeHome allows lenders to quickly and easily offer powerful online home search and homeowner capabilities in their own environment. There is no need for the lender’s customer to visit multiple websites; they never leave your environment, you retain them all the way through the process.”
For homebuyers, ComeHome integrates property search tools into the lender’s existing digital products by coupling property search with loan products for an integrated experience from search through loan transaction. The lender, HouseCanary says, is joining the customer in their homebuying journey at the very beginning of the home search process, instead of at the end.
“ComeHome for homeowners opens up more opportunities for lenders to engage more frequently with their existing customers,” the company said. “Crucially, the value that drives ComeHome’s search, home equity, and home improvement functionality ties to the same algorithms that drive its cutting-edge qualified evaluations.”
Tying the experience together is ComeHome’s messaging and alerting API, which allows the lender to stay in contact with their customers around property-specific alerts and market changes on an ongoing basis via email and mobile push alerts.