InSellerate, a software-as-a-service provider of lead management and sales acceleration solutions, announced that Raj Parekh has joined the company as vice president of business development. In this role, Parekh will be responsible for growing InSellerate’s client roster of mortgage companies and financial institutions and to lead its efforts to increase awareness and market acceptance of InSellerate’s state-of-the-art consumer acquisition management platform, the release said.
Parekh helped change the landscape as to how online consumer inquiries are conducted and tracked for efficiency. InSellerate, Parekh says, has taken things to a new level by developing a solution that uses the latest development tools, offers the most advanced features and meets the industry’s highest security requirements, all through an elegantly designed user interface that highlights the importance of usability and adoption.
“Our commitment at InSellerate is to help mortgage companies grow, and hiring someone like Raj, with his extensive background and experience in lead management and lead generation, is our demonstration of this commitment,” InSellerate Founder and CEO Josh Friend said. “He is known in the industry as an innovator with integrity and passion, and that is the right fit in the organization we’re building.”
“I’m very excited to be a part of the InSellerate team. It has created something that I believe will solve a lot of the existing pitfalls found in other systems,” Parekh added. “Those systems were built on outdated technology standards and lack the ability to meet the evolving needs of their customers. The InSellerate platform meets the complex needs for today’s direct-to-consumer mortgage business and is designed to effectively tackle tomorrow’s challenges.”