Williston Financial Group (WFG), a Portland-based provider of title insurance and real estate settlement services for commercial and residential transactions nationwide, recently announced its marketing and technology subsidiary, MyHome, completed the acquisition of Volly, a national provider of technology and marketing services for banks, credit unions, and mortgage lenders, according to a WFG press release.
Since its launch in 2004, Volly has been providing technology and marketing solutions to lenders. One-third of the nation’s top 30 banks currently work with Volly to capture leads, convert prospects, and retain customers.
A pioneer in online closing and collaboration, MyHome launched its signature platform in 2015. The Volly acquisition expands MyHome’s solutions for mortgage lead generation, conversion, and retention.
“Since inception, both WFG and MyHome have been dedicated to providing transparency and empowerment to all mortgage transaction participants,” WFG President and CEO Steve Ozonian said in the release. “As the digital transformation of our industry accelerates, we’re committed to acquiring and building solutions that help us further expand our reach and achieve the next stage of our mission to transform and streamline the real estate experience for all constituents.”
“Our mission at MyHome is to create continuous value for real estate, mortgage, and title industry professionals, and the consumers they serve,” MyHome President Marty Frame said. “We’re doing this by building, acquiring, and partnering with industry-leading solutions to bring together all phases of the real estate transaction. The acquisition of Volly fits with this vision, as Volly helps lenders simplify lead generation, conversion, and customer retention, while creating an excellent experience for their customers.”
Volly’s services will be offered through WFG Enterprise Solutions, which provides customizable services for lenders of all sizes, including appraisal management and valuation services, title and settlement services, default services, and now CRM, sales enablement, and portfolio retention tools.
“At Volly we are passionate about helping our customers capture and convert new business faster and retain their customers for life,” Volly CEO Katherine Loveland said. “Now, as part of the MyHome team, we are excited to amplify our product innovation and extend our reach to serve even more lenders at a time when acquiring and retaining business is more critical than ever.”