Fortuna Credit launched a platform it said will transform the online lending marketplace and empower non-prime consumers to take control of their financial health. Operating online in all 50 states, Fortuna Credit is a multi-lender marketplace connecting consumers to financial services tailored to their unique needs, the company announced in a release.
Developed in 2021 by Travis Gonzalez and Daniel Saxton, Fortuna Score goes beyond traditional credit data to provide a more comprehensive profile of a borrower's creditworthiness, the company said.
After a decade of launching and leading financial technology companies, Gonzalez discovered a disparity among consumers with less-than-perfect credit scores. Forging a partnership with Saxton, a statistician, these fintech veterans understand that credit represents a person's financial power. Traditional credit scoring works well with established credit histories, but financial services have unfairly penalized non-prime consumers, a customer base long undervalued and underserved, the release stated.
“With evolving data science techniques and data availability, we’re leading a paradigm shift that’s advancing the financial services industry,” Gonzalez said in the release. “Focusing on a niche of prospective borrowers, our proprietary Fortuna Score goes beyond the typical credit score, enabling us to create opportunity and inclusivity for consumers with less than perfect credit, while also expanding market penetration for lenders. It’s a win-win situation.”