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Market Watch

Study: Thursday listings sell faster, for more money

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Market Watch
Wednesday, June 23, 2021

Homes listed on a Thursday typically go pending faster than any other day of the week, according to a new Zillow analysis. Homes put up for sale on Sundays sit on the market eight days longer than Thursday homes, while Saturday and Monday listings typically stay seven days longer.

Knipe Realty President Jeff Knipe recommends clients list homes on a Wednesday or Thursday.

“Home shoppers I work with tend to be most active on Thursday and Friday as they plan their weekend tour schedules. With the market as competitive as it is today, this timing strategy gives sellers the best chance at seeing multiple offers on their home, from my experience,” Knipe said in a release. “Think of selling a home as if you’re going fishing; the goal is for the most possible fish to see your home as it enters the pond.”

Thursday listings also are most likely to sell for more money, according to Zillow’s research. Homes listed on a Thursday are more likely to sell above their asking price, the research shows, while homes listed on Saturday or Sunday were the least likely.

A few days can make a difference in today’s market, Knipe said.

“A home sitting even for one week without a sale in this market can signal to buyers that they may be able to get a small discount,” Knipe adds. “A good strategy for buyers who want to avoid getting into a bidding war could be to target homes that have been on the market for a week or two, or even those listed over the weekend that are less likely to sell quickly.”

Nationally, 21 percent of homes are listed on a Thursday, more than any other day of the week. In Seattle and Portland, Ore., more than a third of homes are listed on a Thursday, the highest shares in the country among large markets.

 

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