Embrace Home Loans named Jason Will as the senior vice president of market growth, a newly created role at the company, Embrace Home Loans announced in a release. Will is responsible for helping to increase the company’s market share, expanding its affiliate partnerships and establishing a team of regionally based vice presidents of market growth to drive the company’s overall expansion strategy.
Will has more than 20 years of mortgage lending experience, most of it with Wells Fargo Home Mortgage, where he held senior leadership roles in sales and business development, the company said.
Most recently, he served as vice president, national builder manager at Wells Fargo, covering the Eastern U.S. In this role, Will was responsible for providing strategic leadership to the company’s production growth strategy, as well as targeting home builders through the creation of new partnerships and the recruitment of new builder-focused loan officers.
Previously, Will served as vice president, national condominium and construction program leader at Wells Fargo, where he managed the company’s National Condo and Construction-to-Perm program. During his tenure, Wells Fargo became the largest condo lender in the U.S. with a 23 percent market share.
“Jason is a strategic thinker who has vast experience in developing builder relationships and in sales management and growth,” Embrace founder and CEO Dennis Hardiman said in the release. “Jason will build a market growth sales team whose efforts will span Embrace’s retail, direct and financial institutions group divisions. We are thrilled to welcome him to our team.”
Will said he will be focused on developing a suite of new products and strategies so Embrace’s loan officers can serve more customers. He also plans to build new partnerships and relationships with real estate professionals, home builders and other referral sources.
“Embrace has a number of really strong competitive advantages as a mortgage lender, including a strong leadership team, superior customer service and state-of-the-art digital technology,” Will said. “What attracted me the most, though, is that Embrace genuinely puts people first, and that includes employees, customers and referral partners.”
Patrick Mullen, Embrace’s director of recruiting, said: “Jason is the perfect person to lead our new market growth team. With his leadership, we’re looking forward to growing our team even more during the coming year.”
Embrace is a Fannie Mae, Freddie Mac, FHA and VA lender that processes, underwrites, funds and closes all its loans in-house.
“Embrace has proven to be a great place to work, where loan officers and other staff members are given every resource to succeed,” Mullen said. “We believe that’s why the average tenure of our loan officers is over seven years, far above the industry average of two years.”