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Market Watch

Retail, commercial bank adopts Roostify solution

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Market Watch
Monday, October 12, 2020

Santander Bank has partnered with Roostify on its digital home lending platform to provide a more convenient way for customers to apply for the bank’s home lending services, the company announced in a press release. The faster and easier-to-use digital solution enables Santander to process and close loans more efficiently with fewer manual touches and is yet another step in the bank’s journey toward simplification, digitization, and transforming its value proposition for customers.

The platform offers a streamlined loan application and fulfillment process for home buyers and owners during a purchase or refinance. Customers are able to submit a loan request online, share documents digitally and securely and receive real-time status updates, including outstanding action items, from application through to closing, the release said.

Roostify’s software integrates within Santander’s loan origination system allowing the bank’s lending team to more easily transfer information and communicate more effectively with customers, driving quality and efficiency in the loan origination process.

“This new lending platform, which we’ve branded EZApply, is just that – easy to use,” Santander Bank Consumer/Business Banking Head Pierre Habis said in the release. “We want to simplify banking and digitizing our mortgage and home equity process streamlines the whole lending flow and helps us customize how we engage with our customers based on their specific needs.

“We have received positive feedback from customers who have told us how much they appreciate the ease of uploading the required documentation through EZApply, as well as the reminders and email notifications that keep them informed on the progress of their loan throughout the entire process.”

Since launching the EZApply platform in August, Santander has seen a significant decrease in the amount of time it takes to process mortgage and home equity loan applications including:

  • Nearly half the time to approve loan documents;
  • Nearly 40 percent faster to fund mortgage loans, from the time the application is submitted until it is funded; and
  • Home Equity Lines of Credit are approved in approximately 40 percent less time than traditional methods.

“Santander has been a great partner in driving innovation to improve their customer experience,” Roostify co-founder and CEO Rajesh Bhat said. “Information exchange is a vital part of the home buying experience, and it can be a game-changer when done right. We’re confident that this solution will provide Santander’s customers with a modern, improved way of applying for and closing a mortgage or home equity loan and deliver transparency to both the customer and lending team from start to finish, for an optimal experience.”

Santander Bank, N.A. is one of the country’s largest retail and commercial banks with $89.5 billion in assets. Mouro Capital, Banco Santander’s $400 million fintech venture fund, invests in Roostify.

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