Ally Lending, the business-to-business-to-consumer lending arm of Ally Bank, the banking subsidiary of Ally Financial, has partnered with Authority Brands, LLC, a leading provider of home services. The partnership marks Ally’s expansion into the home improvement category and builds on its legacy strength in healthcare lending, the company announced in a release.
Authority Brands includes more than 250 franchisees of Benjamin Franklin Plumbing (one of the fastest-growing plumbing franchises), Mister Sparky Electric (the largest residential electrical service company), and One Hour Heating and Air Conditioning (a leading provider of HVAC services).
Customers seeking assistance with unexpected and planned plumbing, electrical, and HVAC expenses now have access to financing solutions backed by 100 years of lending experience.
“Ally Lending is on a mission to give our service providers and consumers the best lending experience possible,” Ally Lending President Hans Zandhuis said in the release. “We are building on our legacy strength in the healthcare market with this new expansion into home improvement, delivering lending products that work both for service providers’ workflows and consumers’ wallets.”
The culture, technology, and strong foundation of Ally Financial allows Ally Lending to continually evolve its financing products, services, and experiences, while weathering economic storms, the company said.
Ally Lending program highlights include:
- Paperless consumer application;
- A 60-second, no-credit-impact consumer pre-qualification; and
- A zero dealer fee plan options with low consumer monthly payments.
“Our collaboration with Ally Lending broadens our customer financing offerings, in turn making it possible for more homeowners to afford the improvements they need,” Authority Brands Vice President of Group Purchasing Bryan Wright said. “Ally’s dedication to its customers and commitment to innovation aligns with our own vision and culture – making this partnership a good fit for us.”
Ally Lending is an option for other home-improvement companies seeking a consumer financing option.
“We empathize with the economic situation millions of Americans now face,” Zandhuis said. “We’re proud to offer budget-friendly, responsible financing options, so consumers can feel more secure when doing the home repairs and upgrades they need.”