WEST, a Williston Financial Group technology company, has appointed long-time industry professional Darcy Patch as vice president of marketing, lender services, and the company announced in a press release.
In this newly created role, Patch will lead the marketing and communications strategies for WFG’s Enterprise Solutions group.
“Darcy has an outstanding industry reputation and a known track record for implementing strategic marketing programs that net results,” WEST Chief Marketing Officer Justin Tucker said in the release. “Her extensive experience within the mortgage services arena will make her an invaluable addition to our WEST marketing team and we’re very excited to have her on board.”
With more than 20 years of industry experience to her credit, Patch has led the marketing and communications efforts and implemented strategic marketing plans on behalf of some of the mortgage and real estate industry’s leading service providers, the company said.
Prior to joining WEST, she served as vice president of marketing for national technology and valuation services provider Veros Real Estate Solutions and vice president of marketing strategy and industry relations for RealtyTrac (now Attom Data).
“Joining the WEST team is a bit like coming home to a much-loved family, as I’ve worked with many members of our leadership team previously and have the utmost respect for them,” Patch said. “Our leadership team is world-class and their collective commitment to serving our industry and our customers is truly unrivalled. I’m honored to work with such an exceptional team.”