Long & Foster Real Estate will offer a “Coming Soon Portal” to all its agents, allowing its associates to share properties that are not yet on the market with their network of 10,000 and peers, the company announced in a release.
Accessible by any Long & Foster sales associate, the Coming Soon Portal was developed in response to agent requests and company insights into the changing real estate market.
“We’re dedicated to providing our sales associates with the best and most innovative tools in the business to help them achieve success for themselves and their clients,” Long & Foster Chief Marketing Officer Barry Redler said in the release. “The Coming Soon Portal is another tool to help them meet their clients’ needs and succeed in a competitive market.”
Long & Foster agents who are assisting a seller can market their property that is not yet in the MLS by adding it to the Coming Soon Portal, where other Long & Foster agents can view and share it with potential buyers, the company states.
Although this marketing strategy may not be for everyone, it offers sellers interested in this approach a way to gauge interest and create early demand for their property. Long & Foster offers various go-to-market approaches, the company said, including promotions via its Coming Soon Portal, to ensure the brokerage and its associates can meet the needs of virtually every seller.
Similarly, Long & Foster agents who are assisting a buyer can sign up on the portal for alerts about new coming soon listings that fit specific search criteria. This helps enable them to match coming soon properties with potential buyers. They also can search directly for coming soon listings anytime within the portal. Overall, the Coming Soon Portal allows Long & Foster’s team to leverage its agent network to achieve success for buyers and sellers alike.
“Having this platform not only allows us to respond to certain seller requests, but also gives our agents a leg up on the competition by helping their buyers more easily find a home in a tight inventory market,” Redler said.