Coester Appraisal Group enhanced Cloud Control, appraisal management technology built on the Salesforce.com platform, by adding C-Data, the company’s automated appraisal review technology. C-Data automated review technology provides a comprehensive and thorough review by electronically evaluating every field in an appraisal report; identifying potential fraud, errors, discrepancies and missing information; and availing its extensive findings both online and in printed reports.

Every appraisal managed with Cloud Control, and every appraisal provided by Coester Appraisal Group, is subjected to a thorough automated review by the C-Data review system.

“C-Data is like a virtual quality control inspector, except that it takes only a few minutes, it’s consistent and expansive," said Brian Coester, chief executive officer of Coester Appraisal Group. “C-Data’s findings integrate MLS sales, AVM data and even mapped out comparables, all on one screen. And the best part is that we’re providing C-Data completely free of charge to all Cloud Control users.”

Coester launched Cloud Control in March 2012. Cloud Control offers a virtually limitless level of customizability, a feature that to date is unmatched by other appraisal management technologies. Cloud Control even offers Salesforce.com’s ability to create business-unique sales and marketing rules that can help companies generate new business in addition to enhancing compliance and efficiency.

“People don’t expect the best technology to be free, but we’re breaking the mold,” added Coester. “The current technology offered for lenders is not even close to the current technology being used by regular people, every day. At Coester, we won’t wait for appraisal technology providers to open the door. We’ll do whatever’s needed to elevate the way this industry leverages technology.” 

A leader in the development of state-of-the-art appraisal technologies, Coester Appraisal Group also launched the appraisal industry’s first mobile application in February 2011.