Coester Appraisal Group launched Cloud Control, its new appraisal management software built on the award-wining platform of Salesforce.com. Cloud Control enables lenders to customize their appraisal processes with almost limitless customization — users can create business rules to automate virtually any function, from protecting standards through firewalls and safeguards to business-unique sales and marketing activities that help companies generate new business in addition to enhancing compliance and efficiency.